23.11.2009 | 20 Years of unicat

unicat communications is looking back on two decades of effective public relations and strategic communications for clients from the IT- and communications branch (ICT) and for technology corporations.

Its story began in 1989 with Digital Equipment as its first PR mandate. This set unicat communications' course toward high-tech and B2B. Since that time, unicat has been providing services for large corporations as well as medium-sized clients, start-ups and small niche businesses. Among its references are such notable ICT providers as Avaya, Compaq, Lucent and Fujitsu Siemens Computers, along with technology corporations Siemens AG and Evonik Industries.

Under the leadership of its two managers, Gabi Eckart and Anja Seubert, this owner-operated agency's team of 11 covers all fields of business communications. The company focuses on conventional public relations but also on supporting companies' social involvement by way of communications. Services like social media relations, online reputation management, speaker placement, award management and analyst relations round off unicat’s portfolio.

“20 years have a historic dimension in today's fast-paced high-tech branch. It's amazing what we have already experienced with clients and journalists — IT’s expansion into a key industry in the service economy, the development of a high-tech media cluster in Munich, and even the rise, fall and comeback of the Internet industry,” remarks Gabi Eckart, founder and manager of unicat communications. “Technology hypes come and go. Company take-overs, repositionings and other particulars keep the market moving, constantly providing us with new and exciting topics for communication.”