At unicat we focus on four business fields: PR for high-tech companies, innovation communication, CSR and social media
Classical PR for leading-edge technology providers
unicat’s core business is represented by the Tech Unit. Our experts have been assisting B2B vendors and service providers with the complete range of product and brand PR. Our formula for success is the technological competence and market knowledge of our staff combined with close relations to journalists and influencers. With an enthusiasm for presenting complex technological subjects in an intelligible way, our Tech Unit will help communicating the benefits for the users and the impact on economy and society. With their long-standing experience in corporate PR, our specialists support high-tech companies with all kinds of strategies and activities, including external and internal communications in critical periods such as M&As, re-branding and re-positioning or crisis.
Communicating technology leadership
Our experts from the Innovation Communication Unit edit and compile material on technological trends and R&D subjects mainly for publication in the business and daily press. We support you in improving your image as an innovative company, so that you will stand out from the competition. On the basis of your latest developments, R&D projects and the resulting products we will work out fascinating stories relevant for the press and present them to the right journalists. We will make innovation a core value of your corporate brand. This way we create trust with clients, partners and investors. By generating coverage in the most influential media and putting the spotlight on your innovations and R&D successes, we help your company being positioned as a technology leader.
Social responsibility and sponsoring
unicat’s CSR Unit assists companies with the development, execution and communication of corporate social responsibility and sponsoring activities, focusing mainly on education, cooperation and development, and partnerships with aid organizations. Our CSR Unit also helps companies and partnerships to communicate their social engagement – through media relations, corporate publishing and online content as well as by leveraging speaker opportunities, conferences, and awards. Our experts also assist organisations with building a network of influential supporters, partners and evangelists.
Leveraging the power of social media
The Social Media Unit offers strategic consulting services, conceptual design and guidelines for PR 2.0. It supports organisations in undertaking tasks such as monitoring, moderation, content creation and setting up social media newsrooms. Our Corporate Social Publishing specialists take care of maintaining company blogs and posting Twitter messages. The Social Media Unit also offers Corporate Community Services to support companies in setting up their own communities in social networks such as Facebook and Xing. Social Media Relations help clients join in public debate in Web 2.0 and to communicate with influencers.